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Format:Paperback
Language:English
Era:1960s
Book Title:Authoritative Guide to Lionel’s Promotional Outfits 1960 – 1960
Author:John W Schmid

Used Like New Softcover Version Direct from the Author (John W. Schmid) / Publisher (Project Roar Publishing) Read all the 5 star reviews on Amazon and my website. This is an amazing book and you will not be disappointed! I’m more than happy to personalize the book for you. Just email the name and/or a desired message. “The BEST Research EVER Published On Postwar Lionel.” Paul V. Ambrose – Ambrose Bauer Trains “This work is one that is unequaled by anything previously available.”Bill Schmeelk – Lionel Collectors Club of America The Lion Roars “I am unaware of any publication equal to this work and highly recommend it.”John Niehaus – Plasticville Collectors Association The Villager “Impressively informative and enthusiastically recommended.”Midwest Book Review “A Valuable Addition To Americana, Vintage Toy, and Public Access Library Collections.”Library Journal “It stands out as among the most significant pieces of research in the history of this great American toy maker.”Roger Carp – Classic Toy Trains magazine The Authoritative Guide To Lionel’s Promotional Outfits 1960 – 1969’s Numerous Awards Winner of the best reference book (IPPY Gold Award) from the Independent Publisher Book Awards.Winner of honorable mention reference book from ForeWord Magazine’s Book of the Year Awards.Finalist reference book and best new voice (nonfiction) from the Benjamin Franklin Awards’ sponsored by the Independent Book Publishers Association. Based on 1,000’s of long-lost documents recently recovered from the Lionel archives, the Authoritative Guide to Lionel’s Promotional Outfits 1960 – 1969 reveals fully, for the first time ever, the more than 700 promotional train outfits (sometimes called “uncataloged train sets”) that Lionel created exclusively for retailers and promotional firms during the 1960s. Discover for yourself the most complete and authoritative guide to Lionel’s promotional outfits and see how this unique guide can inform you about the Lionel trains you may own. The Authoritative Guide to Lionel’s Promotional Outfits 1960 – 1969 showcases the more than 700 electric train outfits (sometimes called “uncataloged train sets”) that Lionel created exclusively for retailers and promotional firms (Sears Roebuck and Co., J. C. Penney, Montgomery Ward, Spiegel, Western Auto, A&P, Quaker Oats, and many other firms) during one of the most important and yet overlooked periods in its history.With limited production and distribution, Lionel’s promotional outfits are some of the rarest and most valuable products it ever produced. But because these outfits never appeared in a Lionel consumer catalog, their contents—even their existence—remained uncertain for decades.Until now!Thanks to long-lost authentic Lionel Factory Orders and other internal documents recently recovered from the Lionel archives, complete information about Lionel’s production of promotional outfits is at last available.The Authoritative Guide to Lionel’s Promotional Outfits 1960 – 1969 is the first and only reference guide to use these records and provide complete information about each promotional outfit, including:All individual items (engine and rolling stock) and how they came packedA description of the original outfit box, outfit inserts and packagingOriginal production quantitiesInstruction sheetsPacked EnvelopesPeripherals (Track, Transformer, Oil, Wire, Smoke, etc.)Diagrams for packing the outfit in the outfit boxComplete descriptions, along with information based on the Train Collectors Association (TCA) grading scale, rarity and current market values for every promotional outfit, are beautifully displayed in more than 1,500 full-color pictures and images.As a bonus, because the authentic documents came straight from the Lionel archives, they also reveal new information (suffixes, variations and previously unknown items) about 100s of postwar locomotives, rolling stock and peripherals. This information makes The Authoritative Guide to Lionel’s Promotional Outfits 1960 – 1969 a must for any Lionel enthusiast.Lionel collector and historian John W. Schmid spent years analyzing the Lionel Factory Orders as well as thousands of other internal Lionel and retailer documents. He traveled across the United States seeking and then photographing and analyzing the outfits to develop this, the most complete and authoritative guide to Lionel’s promotional outfits and part of Project Roar Publishing’s ongoing Lionel Postwar Encyclopedia Series.The Authoritative Guide to Lionel’s Promotional Outfits 1960 – 1969 is essential for:Toy train collectors seeking to verify or complete their promotional outfit investments—and learn the value and rarity of their outfit.Anyone who owns a promotional outfit or empty box and for years has wondered what those trains were and how much they might be worth.Individuals seeking to relive their childhood by finding the train they had long ago.Any Lionel enthusiast seeking to learn more about the history of Lionel straight from internal documents and the memories of the individuals who made and sold its trains.See for yourself if you have a long-lost attic treasure. Soft Cover, 848 Pages, 8½” x 11″, Full Color, 1,500+ Pictures & Images. The book is 7 pounds and will be shipped via USPS Media Mail.eBay will include IL sales tax

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